As of December 15, 2016, full participation in the CanadaHelps Online Donor Acquisition and Retention Course is applicable for 3 points in Category 1.B – Education of the CFRE International application for initial certification and/or re-certification.

You will immediately receive a receipt via email from upon registration for the Online Donor Acquisition and Retention Course. Look for an email with the subject line “Your Payment to”

This is an online, learn-at-your-own-pace course that you can access at any time during your 90 day course availability. It lives on a learning management system that allows you easily advance through each module, access any part of the course anytime during your 90 day period, track your course progress, and complete built-in assessments. Once registered, you can sign-in with your login information at to access your course.

This course is made up of a series of PowerPoint slides and built-in assessments consisting of True/False and multiple choice questions.

As a charity helping charities, it’s our mission to provide you with free and low-cost charity education. The nominal course fee of $45.00 helps cover the costs of providing high-quality training from experts in digital marketing, and the costs of maintaining the course and your user account on the online platform. Comparable courses made available to charities typically start at over $200 and those available for for-profit learning are almost always more than $500.

Once you have registered for the course, you can access it at If you have forgotten your username or password, please visit this page. You can access your course for 90 days.

We incur costs from our service provider on a monthly basis for every registered user. The 90 day period allows us to keep costs as low as possible so that we can continue to offer low-cost charity education.

The course should take approximately 8-10 hours to complete, assuming you’ll be taking notes. We suggest dedicating 30 minutes to 1 hour per day to your course studies.

To purchase this course, please visit this page and follow the instructions.

You can pay for this course using all major credit cards or a PayPal account.

This course must be accessed using your computer and you must have internet connection.

This course is entirely made up of a series of PowerPoint slides and built-in assessments consisting of True/False and multiple choice questions. There is no spoken word or video, so you will be able to fully engage in this course.

When you register, you are purchasing a course for one single user account with no ability to create multiple logins for other users. We suggest taking excellent notes and sharing them with your team.

To keep course costs as low as possible for charity partners, there are no additional printable notes that have been developed to accompany the course. Instead, we suggest taking notes while working through it. If you require a course extension, you may email us at within 30 days of course expiry and we’ll extend it for another 30 days.

This beginner and intermediate level course is most suited for small to medium sized charities that want to learn proven digital marketing techniques that will help them acquire loyal donors and increase the value of their donations over time.

If you’re just getting started with online donor acquisition, this course will ensure you get started on the right foot by dedicating your valuable resources to the key things that really matter and affect your bottom line.

If you’ve already been experimenting with online donor acquisition using email marketing, Google Analytics, social media, paid media (ads), and website optimization, this course will help refine your skills.

To view the course outline, please visit this page.

The Online Donor Acquisition and Retention course contains four modules in beginner and intermediate levels: Donor Acqusition, Donor Retention, Google Analytics and Social Media. To view the course outline, please visit this page.

This course is non-refundable.

Yes, once you complete all of the course modules and assessments, you will be able to download and print a Certificate of Completion from CanadaHelps.


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