The first beginning-to-end Online Donor Acquisition and Retention course priced affordably for charities.

Comparable quality and depth to courses that cost several hundred dollars.

Ready to learn how to drive people to your website for little or no cost and have the best chance at converting them into loyal, high-value donors?  Earn 3 CFRE continuing education points when you learn these proven donor acquisition and retention techniques taught by digital marketing experts in this easy-to-understand, value-packed online course. You’ll learn beginner and intermediate techniques to:

  • Improve your website to increase donations
  • Understand who your visitors are and how they interact with your website
  • Define actionable metrics, set-up Google Analytics and track performance
  • Drive results through segment marketing
  • Optimize your email marketing
  • Strengthen relationships through social media
  • And much more. View the course outline.

Register Now

As of December 15, 2016, full participation in the CanadaHelps Online Donor Acquisition and Retention Course is applicable for 3 points in Category 1.B – Education of the CFRE International application for initial certification and/or re-certification.

Visit the FAQs page for important information about this course such as presentation format, etc.

Featuring four value-packed modules!

Donor Acquisition 
DonorAcquisitionYou have 3 minutes or less to convert an engaged website visitor into a donor. Learn what you’re doing right and wrong in terms of the online experience you’ve created for your future donors so that you can set your website up for success.
Donor Retention

DonorAcquisitionIt’s less expensive to retain a donor but nearly 3 out of 4 donors do not make a second gift. Email marketing is the most cost-effective way to increase donor loyalty and communicate your impact. Learn to create strong email campaigns and improve retention.


Google Analytics 
DonorAcquisitionWant to know who your online visitors are and how they interact with your online campaigns? Learn to use Google Analytics to unlock key information such as number of new vs. repeat donors, and demographics. Set actionable metrics, track and optimize your campaigns.
Social Media

DonorAcquisitionThis module is jam-packed with social media tips and examples to help you build a strong online community, get discovered by new supporters and inspire your existing ones to share your cause. Social media strategy, paid ads, and the most popular social platforms are just a few of the topics discussed.

View Course Outline

Or, visit the FAQs page for important information about this course such as presentation format, etc.

See What Others Have to Say

GW_logo_PMS199PC“This new course offering from CanadaHelps is the first of its kind in Canada. For fundraisers looking to build their digital capacity, this is an excellent and affordable professional development opportunity. It pulls together the key content you need to know in one place. This course will give you a solid foundation on digital tactics and approaches to help you raise more money for your cause.”
-Holly Wagg, Chief Digital Architect and Philanthropic Counsel at Good Works

“Clear and practical, this course provides useful information about online donor acquisition and retention, specifically tailored to small and medium-sized charities with limited resources. I would recommend this course to anyone who works or volunteers in the charitable sector that is looking to increase their understanding of best practices and prevailing trends in digital marketing and online fundraising. With both beginner and intermediate modules on a variety of topics, this course offers something for everyone.”
-Sarah May, Executive Officer at Toronto Cat Rescue

“Charity leaders at all levels of sophistication will have key takeaways from CanadaHelps’ Online Donor Acquisition and Retention Course. Not only does the course stress the important connection between governance and social media strategy (particularly with relation to donor acquisition and retention), but it also highlights the importance of monitoring outcomes versus benchmarks to ensure social media strategies continue to be relevant in the long-term. In addition, CanadaHelps provides charities that are already active in social media with comprehensive information on analytics, both internal and external, that are affordable options to ensure continued success.”
-Danzel Pinto, Senior Manager at Grant Thornton LLP

Meet the chief contributors!


Marina Glogovac
Brian Abracen
Karen Geier
Chris Conway
Jason Sikora