Online Donor Acquisition and Retention Course
The first beginning-to-end Online Donor Acquisition and Retention course priced affordably for charities.
Ready to learn how to drive people to your website for little or no cost and have the best chance at converting them into loyal, high-value donors? Learn proven donor acquisition and retention techniques taught by digital marketing experts in this easy-to-understand, value-packed online course. You’ll learn beginner and intermediate techniques to:
- Improve your website to increase donations
- Understand who your visitors are and how they interact with your website
- Define actionable metrics, set-up Google Analytics and track performance
- Drive results through segment marketing
- Optimize your email marketing
- Strengthen relationships through social media
- And much more. View the course outline.
Featuring four value-packed modules!
You have 3 minutes or less to convert an engaged website visitor into a donor. Learn what you’re doing right and wrong in terms of the online experience you’ve created for your future donors so that you can set your website up for success.
It’s less expensive to retain a donor but nearly 3 out of 4 donors do not make a second gift. Email marketing is the most cost-effective way to increase donor loyalty and communicate your impact. Learn to create strong email campaigns and improve retention.
Want to know who your online visitors are and how they interact with your online campaigns? Learn to use Google Analytics to unlock key information such as number of new vs. repeat donors, and demographics. Set actionable metrics, track and optimize your campaigns.
This module is jam-packed with social media tips and examples to help you build a strong online community, get discovered by new supporters and inspire your existing ones to share your cause. Social media strategy, paid ads, and the most popular social platforms are just a few of the topics discussed.
See What Others Have to Say
“This new course offering from CanadaHelps is the first of its kind in Canada. For fundraisers looking to build their digital capacity, this is an excellent and affordable professional development opportunity. It pulls together the key content you need to know in one place. This course will give you a solid foundation on digital tactics and approaches to help you raise more money for your cause.”
-Holly Wagg, Chief Digital Architect and Philanthropic Counsel at Good Works
“Clear and practical, this course provides useful information about online donor acquisition and retention, specifically tailored to small and medium-sized charities with limited resources. I would recommend this course to anyone who works or volunteers in the charitable sector that is looking to increase their understanding of best practices and prevailing trends in digital marketing and online fundraising. With both beginner and intermediate modules on a variety of topics, this course offers something for everyone.”
-Sarah May, Executive Officer at Toronto Cat Rescue
“Charity leaders at all levels of sophistication will have key takeaways from CanadaHelps’ Online Donor Acquisition and Retention Course. Not only does the course stress the important connection between governance and social media strategy (particularly with relation to donor acquisition and retention), but it also highlights the importance of monitoring outcomes versus benchmarks to ensure social media strategies continue to be relevant in the long-term. In addition, CanadaHelps provides charities that are already active in social media with comprehensive information on analytics, both internal and external, that are affordable options to ensure continued success.”
-Danzel Pinto, Senior Manager at Grant Thornton LLP
Meet the chief contributors!
President and CEO at CanadaHelps
Marina Glogovac is passionate about charities and their essential role in Canada, and about helping them build their capacity through technology and high-quality education. She’s a seasoned leader and visionary, with over 20 years’ experience in setting business and marketing strategy, acquiring and nurturing customers, scaling growth, and launching new products. She has deep expertise in eCommerce, multi-channel marketing, brand building, advertising sales, and content development. Marina has been a senior executive at online companies, including CEO of Lavalife Corp., Chief Revenue Officer at Dealfind, and Chief Marketing Officer at Kobo Inc. Marina has also worked to transition media companies to digital in such roles as Group Publisher for St. Joseph’s Media, including their flagship magazine Toronto Life, and VP Sales and Marketing for Now Magazine.
Chief Contributor, Donor Retention Module
Brian Abracen is a Digital Direct Marketer with profound expertise in both the corporate and not-for-profit sectors. His focus is on engaging, delighting and retaining a company’s existing customer and donor base. Brian is Manager of Re-engagement Marketing at Kijiji Canada (an eBay company), and was Director of Customer Engagement at Intelex Technologies, as well as Senior Conversion and Retention Manager at FreshBooks. He has also held leadership and consulting roles in online marketing at Bell, Dealfind.com and Federation CJA in Montreal.
Chief Contributor, Social Media Module
Karen Geier has worked with start-ups, charities and Fortune 100 companies for the past nine years in Social Media and has helped these organizations meet their goals and raise their Social Media ROI. She currently works with medium to large businesses and writes Social Media marketing articles for Marketwired. Her work has also appeared on Global TV, The Huffington Post Business and Workopolis.
Chief Contributor, Google Analytics Module
Chris Conway originally worked in the Actuarial Industry and later in Quantitative Finance. He has been working in the online world for the last five years and is an e-commerce professional. He has worked at Wunderman and eBay and now works for FreshBooks. Chris specializes in Analytics for digital advertising and currently works in Digital Marketing, Customer Acquisition, Analytics, Customer Insight, Marketing Mix Optimization and Business Intelligence. He has software expertise in Google Analytics, Google AdWords, Mixpanel, Exacttarget, Salesforce, Microsoft Excel, Access, VBA, SQL Server, MySQL, PostgreSQL, Teradata, SAS, SAS Enterprise Guide, Business Objects, Microstrategy, Tableau and R-Studio.
Chief Contributor, Donor Acquisition Module
Jason is a marketing and advertising enthusiast; an online marketing expert, teacher and speaker who is focused on helping companies build and grow their business through digital channels. Since 1995 Jason has been at the forefront of Internet Marketing in Canada. With equal parts Client and Agency experience, he has led many B2C and B2B marketing organizations through the challenges and opportunities available in International digital marketing.
Jason launched the first travel website in Canada in 1995 as well as the first web advertising network in Canada in 1997. One year later, Jason assisted in the Chapters Online launch, followed by the first Affiliate program in Canada in 1999. In 2001, he launched the Internet Marketing practice at Grey Canada and helped with the Canadian launch for Amazon in 2002. Between the years of 2001 to 2004, Jason also launched the first online advertising programs for Starbucks, ADT, Enbridge and many other corporations. In 2005, Jason drove more new members for Points.com in five months than the company had in the previous five years combined. He also launched the international B2B marketing programs for Blackberry in 2006. Two years later, he turned the mobile division at Lavalife into the fastest growing division in the company and also joined the IAB Canada Board. Later, in 2010, Jason became a Marketing Advisory Board Member for the Heart and Stroke Foundation and also founded The Acquisition Agency, which he later merged with The Search agency in 2012.
Currently, Jason is the Managing Director of The Search Agency in Toronto, bringing holistic customer acquisition strategies to clients around the world.