Training and Educational Resources for Charities

At CanadaHelps, we have a passion for building capacity and strengthening the charitable sector, and especially leveling the playing field by eliminating differences in access to learning, services and tools between small and big charities. We do that through offering free charity training webinars and affordable online education to help charities learn more about donor acquisition and retention, email marketing, social media for nonprofits and other important topics relating to technology and fundraising in the charitable sector.

CanadaHelps Charity Account How-to Videos

Learn how to make the most of your CanadaHelps charity account: create a compelling charity profile page with photos and videos, attract new donors using campaign pages, use our peer-to-peer social fundraising tools, embed your customizable page into your website, and more.

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Featured Free White Paper

New Google Analytics Guide: Unlock Key Insights about Your Visitors

Setting up Google Analytics or Google Tag Manager with your CanadaHelps Customizable Donation Forms will help you track key visitor behaviour such as sessions by location and devices, average donation amount, unique versus repeat sessions and more.

CanadaHelps now offers a free guide to help you do just that. Specifically, you will learn how to implement the tracking codes from these tools into your Customizable Donation Forms and configure your setup so that you can collect and analyze data that will reveal key information about your visitors.

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Third Party Fundraising

In the age of digital and social media, individuals are more empowered than ever to support causes dear to their heart by hosting their own in-person or virtual fundraisers. Is your organization doing everything it can to encourage your supporters to become fundraisers for your cause?

In this guide, you will learn how your charity can benefit from volunteer third party fundraising, how to set up your own program and how to effectively engage your supporters to participate.

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More Free Educational White Papers

Learn how to grow your charity’s donations and fundraise more effectively. Download your free educational white papers today.

Events White Paper

Raise More Money with
Your Next Event

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P2P White Paper

Launching Your First P2P Social Fundraising Event

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Growing Your Monthly Donors White Paper

Growing Your
Monthly Donors

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Launch Your Charitable
Gift Guide

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Free Educational Webinars

Watch our free webinars such as Holiday Fundraising: 30 Tips for Campaign Success, Strategies for Renewing First-time Donor Support, and Key Steps for Building a Major Gifts Program, all available on our Charity Life blog and CanadaHelps YouTube Channel.

End-to-end Online Donor Acquisition & Retention Course

As the digital landscape continues to change and evolve, it is paramount for charities to improve their digital skills and develop strategies for building online donations. Earn 3 CFRE continuing education points when you learn proven donor acquisition and retention techniques taught by digital marketing experts in our easy-to-understand, beginner and intermediate level course. In developing this value-packed course, we worked with recognized experts in the field to provide you with the best and most current training content available.

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Stay up-to-date on our latest educational offerings!

Sign-up for our free CanadaHelps e-newsletter for charities, and follow us on our charity-focused Twitter feed @CharityLifeCA.