Start with a Giving Campaign
- Encourage supporters to donate to your charity on GivingTuesday.
- Run a specific campaign or appeal tied to a concrete goal or impact story.
Ignite Your Year-End Giving Season
Join Canada’s Largest Generosity Movement
This year, GivingTuesday is happening on December 1st.
GivingTuesday is a crucial moment for online giving and community generosity, when Canadians actively look for ways to support the causes they care about. Use this national movement to reach more donors, raise more money, and make a bigger impact for your charity.
Ways for Charities to Participate
Participation for your charity can be as simple or as robust as your capacity. There’s an entry point for every size and type of organization.
Host an Event or Participate Virtually
- Organize an event such as a community activity that ties in with your charity’s mission.
- Join the conversation with #GivingTuesday tags, posts, and stories online.
Expand Your Reach
- Partner with other charities, businesses, schools, or community groups to co-promote GivingTuesday and your cause.
- Try your hand at speaking to media organizations with our press release or communications toolkit.
Use our Ready for GivingTuesday Tools
- Don’t have a donation form on your site? Use our forms, coupled with GivingTuesday backgrounds, to start your campaign.
- Don’t have a website? Point supporters to your charity’s profile on CanadaHelps.
Your Charity’s Toolkit for GivingTuesday
Last year, participating charities raised over $16.2 million on GivingTuesday. Use our Charity’s Toolkit for GivingTuesday to make your preparation effortless, reach more donors, raise more money, and make a bigger impact.
- Learn about the “GivingTuesday Opportunity”
- Social media post templates for your major channels
- Email templates for each audience segment
GivingTuesday is a Crucial Moment for Online Giving
GivingTuesday has become one of the most important days of the year for online giving. With millions of Canadians actively looking to support causes they care about, it creates a powerful surge in digital engagement, donations, and visibility.
GivingTuesday fundraising has grown
+59%
since 2020.
The average amount of a GivingTuesday donation is now almost
60%
higher than in 2019.
Nearly
30%
of GivingTuesday donors are first-time givers — and many become ongoing supporters.
GivingTuesday Resources
Graphic Assets
Ready-made GivingTuesday images for your socials, website, and more.
8 Practical Media Tips for Charities
Ready to secure a news story for your charity and raise awareness? Follow this guide.
Communication Toolkit
Everything you need to know about GivingTuesday for those ready to spread the word.
GivingTuesday Checklist
A preparedness checklist for charities.
Blog: 10 Reasons Why Your Charity Should Participate
Don’t get started on GivingTuesday without knowing your why.
Webinar: Ditch the Last Minute Panic and Rock GivingTuesday Instead
Tips, tricks, and deep insights to help maximize your charity’s GivingTuesday fundraising efforts.
Going Beyond GivingTuesday
GivingTuesday serves as an unofficial kick-off to the larger Giving Season. If you’re looking for resources for your charity’s Giving Season, look no further! Check out our Giving Season Hub where you’ll find all the tips, templates, and inspiration for your year-end giving, housed in one place.
Testimonials from our Charity Partners
“GivingTuesday has become a really important part of our yearly calendar. It is a great opportunity for us, not only for fundraising but for connecting with our community of donors and volunteers both online and in person.”
“We are incredibly humbled by the way our community continues to support us on GivingTuesday each year. We’ve raised over $1.5 million in the last seven years to support our network of food banks, meal programs, and shelters across Nova Scotia.”
“Our GivingTuesday initiative was simply to thank our entire network — donors, volunteers, and loyal supporters — while launching our holiday appeal. We raised over $7,500 in online donations on GivingTuesday!”
Frequently Asked Questions
When is GivingTuesday?
GivingTuesday takes place annually, on the Tuesday following Black Friday and Cyber Monday. In 2026, GivingTuesday will take place in Canada and worldwide on Tuesday, December 1, 2026.
The dates for the next three years are:
2027: Tuesday, November 30
2028: Tuesday, November 28
2029: Tuesday, December 4
What is GivingTuesday Canada?
GivingTuesday is the world’s largest generosity movement. Founded in 2012, its goal is to establish an annual day dedicated to giving. CanadaHelps, GIV3, and several other founding partners introduced GivingTuesday to Canada the following year. Close to 100 countries take part in their own national GivingTuesday movements each year.
I’m a donor (or organization other than a charity) looking to participate in GivingTuesday Canada. Where can I find more information?
Individuals and families, social enterprises, companies, brands, community groups, schools, and others are encouraged to participate. Visit GivingTuesday for donors for more information.