Join Canada’s Largest Generosity Movement

Your Charity’s Guide to GivingTuesday

Last year, participating charities raised over $16.2 million on Giving Tuesday Learn how your charity can reach more donors, raise more money, and make a bigger impact. What’s inside:

  • Social media post templates
  • Email templates for each GivingTuesday scenario
  • A sample campaign roadmap with timelines

Download the Guide

Charities that participate in GivingTuesday raise more

CanadaHelps is the country’s largest online donation and fundraising platform. Choose how you want to give and support a cause close to your heart.

Participating charities saw a

+19.5%

increase in Giving Tuesday donations from 2023 to 2024.

Giving Tuesday donations have increased more than

5X

between 2018 and 2024

Since 2018, the share of annual donations received on GivingTuesday via CanadaHelps has nearly

Doubled

GivingTuesday Resources

Webinar: Drive Donations with Custom Donation Forms

Frequently Asked Questions

When is GivingTuesday?

GivingTuesday 2025 will take place in Canada and worldwide on Tuesday, December 2, 2025.

For participating charities, GivingTuesday ignites a powerful wave of generosity that launches a strong year-end giving season.

Year Date
2025 Tuesday, December 2
2026 Tuesday, December 1
2027 Tuesday, November 30

 

What is GivingTuesday Canada?

GivingTuesday is the world’s largest generosity movement. Founded in 2012, its goal is to establish an annual day dedicated to giving.

In 2013, CanadaHelps, GIV3, and several other founding partners introduced GivingTuesday to Canada.

Each year, Canadian charities and donors participate, helping to offset the consumerism focus of Black Friday and Cyber Monday.

GivingTuesday is now recognized as the official kickoff to the year-end giving season and ranks as one of the top fundraising days of the year for charities. Participating charities are proven to see an increase in donations.

How can my charity participate in GivingTuesday Canada?


GivingTuesday is about encouraging people to be generous, and there are so many ways to do that. Participating is as simple as asking your supporters to to contribute to your cause:

  • Encourage your supporters to donate to your charity on GivingTuesday
  • Organize a giving campaign and/ or event for GivingTuesday
  • Partner with other charities or businesses to promote GivingTuesday
  • Start a CanadaHelps campaign to collect donations on GivingTuesday

How do I promote my charity’s involvement in GivingTuesday Canada?

Here are some ways that your charity can promote your involvement in GivingTuesday:

  • Creating social media posts about GivingTuesday, tagging GivingTuesday Canada and using appropriate GivingTuesday hashtags – #GivingTuesdayCA. Click here for graphic assets we’ve created to help support your campaign.
  • E-mails marketing to your supporters and donors about GivingTuesday Canada
  • Partnering with other charities or businesses to promote GivingTuesday Canada

How can I thank donors who give to my charity on GivingTuesday?

Here’s how you can thank supporters for donating to your charity on GivingTuesday:

  • Sending personal e-mails or handwritten letters
  • Posting a thank-you message on social media
  • Creating a thank-you page, pop-up or topline banner on your website
  • Displaying a thank-you message in your physical space
  • By calling or texting

I’m a donor (or organization other than a charity) looking to participate in GivingTuesday Canada, where can I find more information?

Individuals and families, social enterprises, companies, brands, community groups, schools, and others are encouraged to participate in GivingTuesday! To learn how to make the most of the day, visit GivingTuesday for donors for more information.

Testimonials from our Charity Partners

“GivingTuesday has become a really important part of our yearly calendar. It is a great opportunity for us, not only for fundraising but for connecting with our community of donors and volunteers both online and in person.”

– Richelle Leckey, BGC Okanagan

“We are incredibly humbled by the way our community continues to support us on Giving Tuesday each year. We’ve raised over $1.5 million in the last seven years to support our network of food banks, meal programs, and shelters across Nova Scotia.”

– Nick Jennery, Feed Nova Scotia

“Our Giving Tuesday initiative was simply to thank our entire network – donors, volunteers and loyal supporters, while launching our holiday appeal. We raised over $7,500 in online donations on GivingTuesday! We look forward to even further engagement with our donors, staff and volunteers next year!”

– Lauren Floyd, Ronald McDonald House Charities Atlantic