Charities Creating High-Impact Campaigns

1. Ecosource seamlessly embedded their form on their site so donors never have to leave.

• Form starts near the top of the page with little or no text above the form.
• Form is placed front and center—not in a side bar or in the site footer.
• The customizable colour palette compliments the rest of the site.

To embed your CanadaHelps donation form on your website, just copy and paste the embed code. Click here to learn how.

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2. Amref Health Africa shared its impact with donors in a direct and concrete way.

• Creative use of background image to show the impact of a donation.
• Impact statements were added to each donation amount.
• Funds are set up so donors know where their money is going. Visit the Funds tab in your Charity Admin account to set up funds.

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3. Rest.Q Animal Sanctuary created a high-impact Tribute First Form for its tribute giving appeal.

• Beautiful custom eCards appear at the top of the form.
• Charity has promoted tribute giving on their website’s Ways to Give page.
• eCard is automatically emailed to the person the gift was made in honour or memory of.

Want to set up your own Tribute First Form? Click here to learn more.

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4. The Snowsuit Fund and Wildlands League showcased their custom eCards on their form.

• Beautiful eCards match the brand and mission. Want to upload yours? Learn How
• Charity admins can choose to display CanadaHelps eCards or only show the eCards they’ve uploaded.
• Need beautiful images for eCards? Try Unsplash.com or Pexels.com for professional photos that are free for commercial and non-commercial use.

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5. Canadian Aid for Chernobyl created an inspiring and eye-catching Multi-Step Form.

• Background image is high-resolution (not blurry or pixelated).
• Colours chosen match the charity’s branding or campaign theme.
• Headline used at the top of the form is clear and actionable.

Want to set up your own Multi-Step Form? Click here to learn how.

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6. The Dream Factory uploaded a compelling image at the top of their donation form.

• Image is relevant, captures attention and is high quality.
• Image helps to reinforce the need the donor will help fulfill.

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7. Victoria Foundation branded and personalized their Thank You message.

• Charity expresses gratitude and reinforces the impact the donation will make.
• Logo was uploaded to keep branding consistent. Learn How
• Tax receipt is automatically attached to donation confirmation email.
• Now you can include a custom message for monthly donation confirmation emails too!

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8. Hope Mission promoted monthly giving with a CanadaHelps form optimized for monthly giving.

• CanadaHelps donation form was optimized for monthly giving. Learn How
• Suggested donation amounts were set specifically for monthly giving.
• Donation button on charity’s website links directly to monthly giving form.
• Tip: Don’t forget to promote monthly giving on your website’s Ways to Give page.

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9. Mother Nature Partnership offered donors a beautiful charitable gift guide.

• The Mother Nature Partnership Gift Catalogue was created using Customizable Donation Forms.
• Gifts were offered at a wide range of price points with a clear understanding of each gift’s impact.
• Gifts ranged from a $15 stocking stuffer to a $500 workshop.

Want to create your own charitable gift guide?
Click here to download our free white paper.

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10. Toronto Zoo created a specific form for a specific fund.

• Fund was preselected for the form, saving donors a step in the donation process.
• Optional fundraising thermometer indicates fundraising progress.
• Background image, page description and colours are consistent with the campaign theme.

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1. Boys and Girls Club of Durham: created a beautiful page that sets the tone for the event.

• Offered multiple ticket types to appeal to a wide range of people.
• Used an eye-catching banner and relevant images in the media carousel.
• Included all the important details on the event page.

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2. CivicAction Leadership Foundation captures immediate attention with a great hero banner.

• Image is great quality and draws the reader in to learn more.
• Text on the banner is brief, interesting and easy to read.

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3. iWOF added multiple ticket types to expand its reach to different audiences.

• Ticket types are clearly described so it’s clear what you’re getting.
• Charities Admins have the option to collect donations from the event page.
• Charity Admins can choose from instant tax receipting, no receipting or post-event receipting.

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4. Alpha-1 Canada got creative and offered tickets to a virtual event.

• Don’t forget! The CanadaHelps Events Management platform can be used for free or paid, in-person or virtual events.

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5. The Neighborhood Group included all the key event details for a great user experience.

• Including important details helps eliminate any doubts during the purchase experience.
• In case of questions from potential ticket purchasers, the organizer’s name and contact information is listed.

Want to set up your own CanadaHelps Event page? Click here to watch how-to videos.

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6. Canadian Women for Women in Afghanistan used the built-in media carousel to highlight engaging photos and videos.

• A nice selection of photos and videos inspires ticket purchases.
• Tip: This is a great place to highlight photos and videos of past events, volunteers, testimonials, the event location, letters from beneficiaries, those being helped and more.

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1. Sit With Me Rescue created a beautiful Peer-to-Peer landing page that moves supporters to join.

• Eye catching hero banner and page visuals immediately capture attention.
• Strong headline tells you what the event is about at-a-glance.
• Page description communicates the essential information, including the impact the fundraiser will make for the cause.

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2. Toronto Rape Crisis Centre used a high-impact hero image to draw you right in.

• This marquee campaign image is consistently displayed across all campaign pages and emails.

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3. Toronto City Mission inspired 18 Teams and 105 Participants to join the campaign.

• Built-in email and social sharing tools help facilitate easy invites and promotion.
• Charity Admins can choose to allow anyone to participate or tightly control who participates.
• Charity Admins can let Team Captains do all team management or help by assigning team members and more.

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4. Bird Studies Canada got well organized with their custom sign-up questions.

• Asking the right questions makes getting organized easy.
• Having participants sign the Terms and Conditions up-front minimizes hassle and paperwork.
• Charity Admins can access answers to their custom questions in Peer-to-Peer reports.
• Charity Admins can choose from a variety of question formats: multiple choice, yes or no, waiver, single answer and open text.

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