Giving Season Hub
Giving season is the most wonderful time of the year. It’s a time when generosity is in full swing in every form. But, for Canada’s 86,000 charities, we know that it’s also a critical time of year, where some are raising up to a third of their annual donation revenue.
So, we’re here to make it easier by providing step-by-step guides, resources, and inspiration from other charities that have walked the same steps.

Did you know that GivingTuesday surpassed December 31st for fundraising for the very first time in 2024?
If you need any more convincing about the benefits of participating or how to join in, check out our GivingTuesday-specific resources.

Don’t get started on GivingTuesday without knowing your why. Understanding your charity’s purpose for participating helps you create meaningful campaigns and maximize your impact during this nationwide movement.

GivingTuesday is only the beginning – keep it going strong by keeping the momentum through to the year-end. Learn how you can repurpose your materials and seamlessly transition into an impactful year-end.

Get the key highlights and answers to your questions in this blog, adapted from our GivingTuesday webinar. Hear from fundraising experts Victoria Leonhardt and Nicole Danesi on tips, tricks, and deep insights to help maximize your charity’s GivingTuesday fundraising efforts.
Make the most of the giving season with this practical, three-month roadmap tailored for charities. From mid-September through December, follow biweekly milestones to stay on track, maximize donor engagement, and boost your year-end donations.
Here is a timeline to see key example action points at a glance, and explore the month-by-month resources to dive deeper into each stage.

Here are some resources to help you stay on track on this fundraising roadmap, including detailed outlines of action plans listed in the timeline above, and some resources to help you bring those plans to life.
Join us live or catch the replay on these Giving Season-focused webinars. Whether you’re a veteran or newbie, you’ll be sure to find some new inspiration for your fundraising.
This thorough guide goes through planning out your End-of-Year months in advance. It’s not just a guide; it includes email templates, social media templates, and a sample campaign roadmap that starts from August! Get started with your step-by-step guide.
Check out our blogs that can help boost your fundraising and engage your younger donor base this Giving Season.
Sometimes you just need a little helping hand with your campaigns. Here are some ready-made templates to help you engage donors and join in with the Giving Season festivities on social!
Staring at a blank document, wondering how to craft your email fundraising campaign?
Find subject-line suggestions, messaging, and sign-off ideas in our email templates and adapt them to your needs.
Not sure what to say this Giving Season? We’ve got you covered. We’ve put together some helpful, ready-to-share social media messages to help you spread the word to your donors.
Here, you’ll find social assets for Facebook, Twitter, and Instagram.
This #GivingSeason spread the word and get your entire audience involved. Together, we give!