Your charity profile gives you a voice on, allows donors to get to know your organization, and can be used to show the impact of your charity’s work. With millions of donors visiting every year, this is your chance to stand out.

Follow these 8 simple steps to attract more donors on

Make It Easy for Donors to Find Your Charity

Update your Discovery Settings to allow donors to easily find your charity in their search results.

1. Stand out by uploading your charity’s logo.

2. Show which causes you represent by adding your Primary Category and Sub-Category.

3. Tell prospective donors about your work in a short introduction to your charity.

Encourage Donors to Give

Complete your charity profile page with compelling information that encourages donors to give to you.

4. Grab donors’ attention by including an emotive photo as your Main Profile Image.

5. Talk about your story and mission by telling donors more about your charity’s work and impact.

6. Show the real difference your charity is making by uploading compelling photos and videos.

Bonus: Share what people are saying about your charity and a few words from those you’ve helped by adding testimonials on your charity profile.

Build Trust by Sharing Your Impact.

Share and expand on your impact results for donors to see the difference your organization is making.


7. Make your charity profile stronger by including information in the “Our Impact” section of your charity profile.


8. Tell donors where their dollars are going with suggested donation amounts and impact statements on your profile’s built-in donation form. This shows your donors what their donations can do!

Ready to get started?

Sign up online for your free CanadaHelps charity account, or sign in to your existing account to update your profile.