Webinar

GivingTuesday 2026: Canadian Trends, Emotional Storytelling, and Supporter-Powered Giving

Fundraising Giving Season

29 October 2026

GivingTuesday is more than a single day for transactions, it’s an opportunity to invite supporters into a meaningful, shared story about community impact.

In this webinar, we will look back at Canadian GivingTuesday data from 2025, reviewing the top causes and emerging trends that shaped donor engagement last year. Then, using examples ranging from the NHL Foundation to Hadley’s blood drive, look at how charities can tap into this giving moment meaningfully, crafting a story that can turn supporter affinity, community pride, and personal connection into action.

Access GivingTuesday Resources Download Slide Deck

Our Speakers

Victoria Leonhardt

Victoria Leonhardt

Director, Communities, US and Canada Hub, GivingTuesday Global

Victoria supports Community Campaign Leaders in the GivingTuesday movement, helping them collaborate, mobilize networks, and drive local impact. Before joining GivingTuesday in 2022, she coordinated the regional Give906 campaign at Grow & Lead: Community and Youth Development. Victoria has over a decade of nonprofit experience, and specializes in capacity building, strategic planning, civic engagement, and volunteer recruitment. She was born and raised in Sault Ste. Marie and is a member of Batchewana First Nation.

Lizz Bryce

Lizz Bryce

Senior VP, Community & Strategic Initiatives, CanadaHelps

Lizz has spent more than a decade at CanadaHelps as a key part of its leadership team. She’s helped launch mission-focused initiatives including GivingTuesday Canada, Charity Growth Academy, a series of generosity-focused videos, and the children’s book Violet’s Song. Lizz is especially passionate about the role smaller charities play in the everyday lives of Canadians, having volunteered with several and benefited from the work of nonprofits throughout her life.