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Different Look, Still the CanadaHelps You Trust

You might have noticed a new look and feel to CanadaHelps

Including changes to our website, our refreshed logo, and updated colours and the way we communicate. These changes are designed to better reflect who we are today and make it easier to reach and connect Canadians with the charitable causes they care about.

Our new logo embodies the spirit of generosity, and the interconnectedness of both donors and charities in our business and in broader society.

While our colours maintain the blue of the past and celebrate the diversity and vibrancy of the nonprofit sector with a broadened colour palette. What hasn’t changed is our steadfast mission—to spark generosity that powers positive change.

For 25 years, CanadaHelps has been a trusted partner for charities and donors alike. These updates are part of our continued commitment to innovation and community impact.

 

CanadaHelps

Why Did We Change the Way We Look?

Last fiscal year, we decided to reinvest in and revitalize the CanadaHelps brand for the first time in more than 10 years. We are entering our 2025-2026 year with a cleaner, more cohesive, future-ready brand to leverage our current 25 years of trust and brand awareness, and to set us up for success as we move into the next 25 years of CanadaHelps.

Our goal is simple: to ensure our brand feels as connected, inspiring, and impactful as the work we all do to support Canada’s communities.

What to Expect: Improved Tools, Same Trusted Support

The CanadaHelps website, media and communications are receiving a branding upgrade. Alongside our updated branding, we’ve improved the way you use our tools and services to make generosity even easier:

Do you give to a charity? The rebrand hasn’t changed how you give – it’s simply a fresh new look to better reflect who we are and the impact we aim to create together. You’ll continue to enjoy your CanadaHelps account, streamlined donation processes, personalized giving options, and hassle-free access to your charitable receipts.

Do you manage a charity? Our platform remains as powerful as always, all of the tools, features and services you rely on remain the same. Our new look and feel is designed to better represent the work we do together and better energize engagement with your community.

Your voice matters – and we’re listening. Share your feedback here. As we continue to update our pages and features, you’ll be the first to know.

What to Do if Something Doesn’t Look Right?

We’re taking a thoughtful approach to this brand update. Due to the scale of the updates, it may take some time for all these changes to be reflected in our communications and across our site. You may notice some legacy branding alongside our updated look as we complete the updates. Rest assured, it’s still the CanadaHelps you trust.

If you’re unsure of the legitimacy of a communication you receive from us, here are some ways to confirm a genuine communication from us.

What to expect from our emails:

  • Our email program is fully CASL-compliant
  • We sometimes include links to appeals featuring select charities during times of crisis or urgent need



We will never:

  • Contact you to ask for your CanadaHelps password, credit card or debit card numbers
  • Send you SMS texts
  • Ask you, as a charity administrator, to provide banking information unless you’ve initiated the process through Flinks first. Learn more about Flinks and CanadaHelps.

 

If you’re not sure an email is from us:

  • Do not click on any links or attachments
  • Forward it to info@canadahelps.org, and change the subject line to “Suspicious Email Report”

 

You can also explore Fraud Awareness Resources from the Government of Canada for simple tips to keep your information safe and secure. We’re committed to your security and peace of mind.

Other Frequently Asked Questions

Who was involved in the rebrand process?
The rebrand was informed by feedback from various perspectives, including donors, charities, partners, our internal team and an external agency to shape this transformation. The result is a fresh visual identity that stays true to our mission, while reflecting the diverse perspectives of the people and organizations we support.
How much money was spent on this rebrand?
The investment in rebranding CanadaHelps was in line with similar efforts across the charitable and nonprofit sector. We made sure to run a competitive process and chose partners who really understood our mission and goals.

A rebrand is more than just a new look – it’s about strengthening how a charity is perceived, deepening its connection with supporters, and setting the stage for greater impact. We believe this refreshed brand will help us better engage Canadians, support our charity partners, and continue to inspire giving in meaningful ways.

What does the new tagline mean?
“Generosity is right here,” speaks to both the power and presence of generosity in our everyday lives. The tagline is intended to leverage the idea that generosity is not just morally right, but that it is right here – at CanadaHelps, in the work of the charities we support, in every donor and person across Canada who is working to make their communities better.

About CanadaHelps

Since 2000, CanadaHelps has been dedicated to connecting people to the causes they care about most. By simplifying the donation process and empowering charities with cutting-edge tools, we’re striving to create a future where giving is second nature and every nonprofit can thrive.

Learn more about what drives us, our history, and our vision for the charitable sector below. Thank you for partnering with us on this incredible journey toward a more generous Canada.

We’re excited about this new chapter and can’t wait to share it with you! Stay tuned for more updates and enhancements in the weeks ahead.

About Us