This past year has been massively busy for CanadaHelps, and I can’t tell you enough how proud I am of what has been achieved. In the last year alone, we re-launched our website and now offer an engaging destination for both charities and donors; launched a robust Peer-to-Peer fundraising platform that truly levels the playing field for charities of all sizes, giving them the benefit of the rewarding fundraising option of –thons and other individual and team-based fundraising events; began offering donor database integration for charities with two of the most common donor databases, Salesforce and Raiser’s Edge; and launched the CanadaHelps Affiliate Program, a unique way for website owners to support giving with a full array of online campaigns and the ability to track the charitable impact of running our ads.
We also increased our already well-established focus on charity education with dozens of free new videos and webinars, and the launch of our Online Donor Acquisition and Retention course – the first of its kind to offer high-quality content priced specifically for small charities.
This past holiday season, we had successful matching partnerships with PayPal™ and Interac® Online, and another strong GivingTuesday. In June, we co-launched the Great Canadian Giving Challenge with The GIV3 Foundation. These ongoing activities to promote charitable giving, and connect donors and charities, are just some of the ways we are fulfilling our charitable mission to increase giving in Canada.
As part of our strategic focus on becoming a more data-oriented organization, we made huge strides towards increasing our own, and the sector’s data capacity when we secured a $413,000 grant from The Ontario Trillium Foundation to undertake an ambitious Data Strategy Project that will benefit charities, donors, and the public.
I hear from our charity clients all the time that building their own capacity is essential to being able to better carry out their missions. Our continued efforts to offer sophisticated online donations technology and education at low rates and with no set-up fees is how we’re contributing to building the capacity of the entire charitable sector, but most notably for the small and medium sized charities whose budgets are greatly constrained by their ability to reach new donors and raise more funds. A charity with more resources and greater capacity is a charity with the ability to increase their impact.
We still have more to do if we want to ensure every charity in Canada can benefit from our full suite of online fundraising tools and know-how which is why we will continue to invest in the capacity of charities in Canada and why our mission-driven team works with a great sense of urgency.
I encourage you to read and review our 2014-2015 Annual Report, to learn more about our impact, key initiatives, and our challenges and opportunities.