Presented by: Taslim Somani from Stephen Thomas
The digital world is constantly evolving and email is no exception, yet we often do not place enough emphasis or importance on its use. There are five strategies discussed that examine the importance of email fundraising and how to conduct it effectively. To stay relevant, marketers’ strategies must evolve with the flow of digital media, especially with the use of email.
Five strategies discussed during the webinar: Grow Your List, Benchmark Conversion Metrics, Data Segmentation, Message Integration Across Channels, Mobile Readiness.
This webinar will teach you the best time to send emails, as well as which type of email is best for your organization and which metrics are important for you to track as part of your email communications strategy.
The presentation slides for this webinar can be viewed and downloaded from the CanadaHelps Slideshare account.