Webinar
The Rise of Gifts in Wills: New Research and Practical Steps for Charities
July 8, 2026
The number of Canadians who’ve included a charitable gift in their Will has doubled in the last five years, creating a significant source of future revenue for charities.
Planned giving is on the rise – and it isn’t just for large charities.
A single gift in a Will can transform a charity's future. This session will give you a clear understanding of the opportunity, and how your organization can engage with it.
This webinar is for: Anyone responsible for fundraising, donor engagement, or communications who wants to learn more about planned giving and how to get started.
Our Speakers
Laurie Fox
Laurie has been a die-hard charity sector professional for close to 2 decades. Most recently, specializing in gift planning at Toronto General & Western Hospital Foundation and Plan International Canada. For the past 6 years Laurie has been working with CAGP on the Will Power campaign, Canada’s biggest effort to make leaving a gift in your Will a social norm.
Tara Sandler
VP Education & Partnerships
Since joining CAGP in 2025, Tara has been responsible for developing high quality professional learning opportunities, strengthening relationships across the charitable and professional advisor sectors, and advancing strategic charitable gift planning across Canada.
With more than 15 years of experience in fundraising, education, partnership development, and volunteer engagement, Tara is passionate about creating meaningful learning experiences that foster collaboration, build capacity, and strengthen the philanthropic sector
Key Takeaways
- Who is most likely to leave a charitable gift in their Will.
- Which causes they’re choosing, and how they plan to give in the future.
- The key motivations and barriers that influence their decisions.
- How to speak with supporters about legacy giving.
- Simple, low-cost ways charities can start a planned giving program