The Giving Report
The Giving Report 2021 takes a detailed look at the charitable sector including insights and trends, and its impact on Canada. In its fourth edition, we reveal new insights on online giving, drawing on the unique volume and breadth of Canadian online giving data at CanadaHelps. In 2020, 1.1 million Canadians donated via CanadaHelps, a good sample size to measure online giving in Canada as it represents approximately 3% of Canada’s household population. $480 million was donated through CanadaHelps to nearly 30,000 charities in 2020, more than double the amount donated in 2019.
The report is produced in collaboration with Environics Analytics who provided demographic, financial, psychographic, and behavioural trends using CanadaHelps data.