CanadaHelps has refreshed the Thank-You Tool inside charity accounts. The new updates offer a refreshed layout that simplifies the process of sending thank you messages to donors when gifts come in. In CanadaHelps research, approximately 85% of charities found it easier to send a thank-you note using the refreshed Thank-You Tool.

 

What is the CanadaHelps Thank-You Tool?

The Thank-You Tool is one of CanadaHelps’ most popular features. Best yet, it’s absolutely free for charities.

It simplifies the processing of sending personalized thank-you emails to donors directly from the Donation Reports tab in your charity account. The Thank You tool removes the hassle of toggling between windows and copying and pasting text when you open Gmail, Outlook, or any other email service provider.

Here’s how to access the Thank You Tool:

Why is it important to thank your donors?

Donors are more likely to give again when they feel noticed and valued. A quick thank-you message reassures donors that their gift was received and makes them feel noticed and appreciated.

As such, sending out prompt donor thank-you messages is an important piece of a robust annual fundraising program. Let’s explore some of the most important reasons that writing a thank-you note to donors is worthwhile and beneficial for your organization:

It cultivates and stewards donor relationships

Issuing a timely thank-you message to donors shows gratitude, builds trust and affirms the donor’s generosity. It reinforces that the donor chose the right cause to give to.

It increases retention

A prompt, personalized acknowledgment of a gift makes donors feel valued, strengthening donor retention.

It encourages repeat giving

Donors who feel appreciated are more likely to make larger gifts, and come back and give to your organization again and again.

It makes your organization stand out

Some charities never issue donor thank-yous. In a world with any number of worthy causes to give to, distinguish your organization from the crowd and mitigate the feeling of ‘buyer’s remorse’ on the part of the donor by making them feel special and valued.

It offers a ‘non-ask’ touchpoint

Consider the last time you heard directly from a charity, chances are they were making an appeal for your financial support. Typically, donors only hear from charities directly when they are being solicited for donations. Thanking your donors offers an opportunity for a feel-good ‘non-ask’ donor touchpoint centered around gratitude.

What are the new updates?

  • Detailed donor information appears on the left panel
  • Updated, clean and sleek layout
  • The new layout helps ensure anyone on your team can jump in and send the right thank-you, even if it’s their first time

In your charity account, key donation details like fund, amount, date, frequency, and source now appear on the same screen as the thank-you message you are typing. As such, you can apply the detailed donor information to enrich and personalize your thank-you message.

Lessen the workload during peak fundraising season

During GivingTuesday and throughout the busy year-end fundraising season in December, gifts can sometimes arrive faster than charities can keep up with.

CanadaHelps’ refreshed Thank You Tool lessens the workload during this peak time of the year. Anyone on your team can simply log in to your charity account and send out personalized thank-you notes in seconds, even when staff are stretched thin or juggling competing priorities.

Start thanking donors with ease

Sending out personalized thank-you messages is a meaningful way for charities to foster loyalty and build trust with donors. It’s an important step toward cultivating a culture of gratitude at your organization.

As your organization works hard and invests resources into raising funds during the busy giving season, don’t lose sight of how far a simple thank-you can go towards nurturing fundraising relationships. The CanadaHelps refreshed Thank-You Tool makes it faster and easier to acknowledge the generosity of your donors as soon as you receive their gifts, and build connections with donors that will bring them back year after year. Click here to try the Thank-You Tool.