The following blog is an excerpt from the 2018 Fundraising Calendar from CanadaHelps. Download the full calendar here.
“Metrics” is a word you’re probably hearing quite frequently these days. We’re here to tell you that it’s not a just an empty ‘hype’ word. Tracking the right metrics and having the appropriate tools to analyze this data are critical for improving your donor communications and your website. Ultimately, this will help you increase your donations!
Knowing which key metrics to track, such as website visits, number of donations received by your charity, number of new donors per month, revenues, etc. will help you answer important questions such as “How many new donors do I need every month in order to reach my online donation goals?” and “How many website visits do I need every month to reach my goals for the number of new donors?”
There are a number of powerful, free tools online to help you track your metrics and performance. These include Google Analytics for website tracking, and builtin reporting tools for popular social media sites such as Facebook and Twitter. Take some time this month to brainstorm or revisit what metrics your charity should be tracking and to set up and experiment with Google Analytics!
Click here to hear what the charity GlobalMedic has to say about how and why they track metrics!
Did You Know?
With CanadaHelps Customizable Donation Forms, you can easily track sessions, new versus repeat visitors, average donation amount, visitors by location and other important metrics using Google Analytics and Google Tag Manager. Download our free guide to learn how!
Awareness Days in March 2018:
March: National Nutrition Month
March 3rd: World Wildlife Day
March 8th: International Women’s Day
March 12th: World Glaucoma Day
March 20th: International Day of Happiness
March 21st: World Down Syndrome Day
March 21st: International Day of Forests
March 21st: World Poetry Day
March 22nd: World Water Day
March 23rd: Purple Day (in support of epilepsy awareness)
March 27th: World Theatre Day
For a full list of awareness days, click here.