Learn How 4 New Donation Form Features Made Donors 20% More Satisfied

Did you know CanadaHelps recently refreshed the design of our full donation form? 

Full Forms are our most popular type of donation form. That’s why we are thrilled to unveil all-new, customizable options for your charity to enhance the donor giving experience. By incorporating these new features, your charity will upgrade your donation form and establish trust with donors the moment they land on your form. In our early tests, donors reported being 20% more satisfied with the new giving experience!

Linked full donation forms will now open with a bold banner that puts your cause front and center. You can also personalize the thank-you page to leave a lasting impression–all packaged in a modern and refreshed layout.

The refreshed design comes pre-built, meaning technical design or coding skills are not required. Simply follow the demos in this blog to customize your form in a few easy clicks. 

Keep reading to learn how to enhance your donor giving experience and turn your CanadaHelps donation form into a more polished extension of your mission.

What new features can I explore?

1. 1. Standout With a Bold Impact Header Image
2. 2. Write a Powerful Impact Description Title
3. 3. Deck Out Your Thank You Page With Customizations
4. 4. Showcase Your Unique Branding

1. Standout With a Bold Impact Header Image

First impressions happen quickly, and research proves that your charity can influence up to 31% of a donor’s intent to give. 

One of the best ways to influence a donor’s first impression is to upgrade the impact header image on your full donation form. A bold, emotive and/or branded image fosters a connection with donors, captures their attention and makes an important case for fundraising.

Watch the interactive demo below, and learn how you can make the most of the redesigned impact header image to add a polished, fresh design to your full donation form.

1. Write a Powerful Impact Description Title

Alongside your new and improved impact header image is an open text box where you can fill in an impact description title for your linked Full Form. You will add a custom impact description title, and add accompanying descriptive text, to enrich and elevate the donor experience on your donation form. 

Charities have the power to utilize the impact description title box to outline their organization’s purpose or mission statement. Impact description titles deepen the giving experience by providing space to talk about impact and share more about what your charity or cause can accomplish and achieve through donations.

Here is a step-by-step interactive demo on how to add impact titles and headers:

1. Deck Out and Personalize Your Donation Thank You Page

After a donor makes a generous gift to your charity, a thank-you screen appears. Charities now have the option to customize key elements of the page that appear after a successful donation has been processed. It is an important touchpoint for encouraging repeat gifts and for overall donor retention and satisfaction. 

With the new design updates, charities can add the following elements to their thank-you screen:

1. An image of your choice
2. French and English descriptive text

1. Showcase Your Unique Branding With a Fresh Look & Feel

A refreshed look and feel is one of the primary upgrades to the CanadaHelps full donation form. It includes customization options that enable you to align the full form with your charity’s unique branding. All you need to do is pick one of your brand colours, and the entire donation form gets updated.

Watch the demo below, and learn how to select a specific brand colour with our colour picker, or by entering the hex code.

Step-by-step guide to customizing your brand colours and personalizing your thank-you page: 

The Proof is In

These design improvements enhance the look and feel of your CanadaHelps’ full donation form, by fixing several points of frustration that donors experienced during the giving flow. 

Overall, our data shows that donors love the new CanadaHelps donation form experience. In fact, 99% of donors who tried the newly designed forms said they had a positive giving experience, and donor satisfaction jumped nearly 20%!

Now it’s your turn! Try it for yourself and activate your impact header title and image. Sign in to your CanadaHelps account now and activate your customization options.