You asked, we listened. CanadaHelps is unveiling a refreshed design and some long-awaited feature improvements to one of our most-loved products: the full custom donation form.
In this blog, we will walk through the donation form improvements and show you how they enhance the user experience for donors. From now on, processing donations using a full form will look and feel more polished, modern and engaging!
What are the changes to full donation forms?
1. A sleek, modern look and feel
2. Custom banner on linked forms
3. Enhanced donor fund searchability
4. Improved credit card entry process
5. Redesigned elements to tribute gifts
If it ain’t broke, why improve it?
As time passes, all good technology needs modernizing. At CanadaHelps, we took stock of our full donation form and asked the question: how can we provide charities with the same functionality, but offer a better giving experience?
We landed on a fresh look, with the same core functionality. We wanted the full donation form to reflect design practices of today, and offer an enhanced giving experience for charities and donors alike.
In addition to refreshing the entire design, you’ll notice a more conversational, friendly tone, designed to help charities connect with donors. We set out to make donors feel welcomed, at ease, and confident when making a gift.
Let’s dive into these improvements in detail and explore how the redesign will help charities simplify and improve online giving processes.
1. Stand out with a branded banner
CanadaHelps’ new top banner design lets charities show off brand elements in a sleek, polished format and provides a dedicated space to highlight their purpose or mission.
The topline banner is an important opportunity to speak with donors and prospective donors at the point of transaction. Use this space to make an emotional appeal to donors. Consider sharing a heartfelt story or highlighting the potential impact of your campaigns in the text box.
Overall, the redesigned banner adds a modernized look and feel to the face of your donation form. It will help you capture the eyeballs and attention of donors and make a strong and lasting first impression. Updating your new headline banner is easy. Simply log in to your CanadaHelps charity account and activate this new element for it to show up.
2. Enhanced fund search functionality
This new element means donors can search through a charity’s specific funds in the donation details section. Enhanced searchability makes it easier for donors to contribute to their fund of choice. Donors can browse through all of your charity’s funds by entering keywords into the search box as they check out their gift.
Searching for funds enhances the giving experience. It gives donors more control over where their money goes and simplifies finding exactly which fund they wish to support. Improved searchability also enables donors to effortlessly browse through many funds without friction or endless scrolling.
3. Increase payment success with a refreshed credit card entry process
CanadaHelps has simplified the credit card entry process on donation forms. New auto-formatting on credit card inputs helps donors correctly input their credit card numbers.
This means fewer donation errors and more completed gifts for your charitable organization.
4. Show appreciation with a refreshed tribute design
CanadaHelps has redesigned the donation dedication process with a simplified experience, and refreshed look and feel, to help donors show appreciation for their loved ones.
The updated experience means CanadaHelps eCards for tribute gifts are offered in an easy-to-scroll carousel format. Donors can browse and preview each card in a seamless manner, simply using their mouse to navigate the eCard carousel.
A refreshed experience makes it easier for donors to leave the personal touch of a custom eCard and thoughtful personal message alongside their tribute gift.
Ready, set, live!
Don’t worry about needing technical or design skills to implement the new donation form changes. Aside from activating your headline banner, many of these design changes to your full donation form will automatically switch over.
We get it – change can sometimes be scary, but charities can rest assured that CanadaHelps’ new full donation form reflects industry-leading donor insights and e-commerce best practices.
The new look and feel of full donation forms will assist your organization in offering an enhanced giving experience and optimizing fundraising. With these latest enhancements, your organization is better equipped to grow your impact and raise more through your customizable donation form.
Sign in to your CanadaHelps account and activate your account banner and other customization options.