From Start to Secret Ingredients
Presented by Cathy Mann, MA, CFRE. President of Cathy Mann and Associates
Planning for fundraising success must incorporate both the art and science of the profession. It includes a delicate balance of passion and possibility, fundamentals and secret ingredients. Passion and possibility will inspire people to support you; fundamentals ensure you have the infrastructure you need to support and engage them and a secret ingredient is that little bit of “je ne sais quoi” that you can never quite put your finger on.