7 Simple Steps to Raising More Money this Holiday
1. Add a Charitable Gift to the CanadaHelps Gift Guide
From medical kits and books to goats and planted trees, our online gift guide at CanadaHelps.org (our site where Canadians can donate to any charity) is packed with hundreds of heartwarming physical and non-physical gifts from charities like yours! Ensure your charity benefits from this free advertising opportunity. Get your gifts up by November 16th when our holiday gift guide promotion starts.
See Sample Gifts
2. Embed Your Donation Form Directly on Your Website
Embed your CanadaHelps Customizable Donation Form directly on your mobile-optimized website and grow donations. Take advantage of the more extensive embedded page branding options and enable your donors to quickly and easily donate to your charity without ever having to leave your website. Simply copy and paste the snippet of code on your site. It’s easy!
3. Ensure Your Donate Now Button is Easy to Spot
Follow the Golden Rule for website Donate Now buttons. Place your button in your site’s main navigation, consistently available in the same location on every page of your site, and use a bold colour to ensure it is easy to spot. Need Donate Now buttons for your website?
4. Charities that Participate in GivingTuesday Raise More
On GivingTuesday, Canadians, charities, and businesses come together to celebrate giving. The numbers show that many Canadians participate by giving and that charities that participate benefit the most. In 2016, overall donations through CanadaHelps grew 353% while donations to participating charities grew 1,719% versus the same day in 2012, the year before GivingTuesday launched. This year, GivingTuesday falls on Tuesday, November 28th. Is your charity ready?
5. Upload Festive eCards to Customizable Donation Forms
Why not upload your charity’s very own holiday-themed eCards? If you use Customizable Donation Forms, you can give donors more options when donating in honour or memory of a loved one.
6. Promote the Tax Benefits of Securities and Mutual Fund Donations
Increasingly, Canadians are taking advantage of the additional tax advantages of donating securities and mutual funds. Gifts of securities using CanadaHelps grew over 300% last year. Add a Donate Securities button to your website and ensure your donors pledge by December 18, 2017 to ensure a 2017 charitable tax receipt.
7. Get Your Tax-time Toolkit Packed with Graphics and More
If you’re like most charities, your end of year appeal is the most important campaign of the year. 10% of annual donations are made in the last three days of December and 6% on December 31st, the tax deadline. Download our tax-time toolkit with sample messages and free graphics for your donor appeal.
Want More Holiday Fundraising Tips?
Take full advantage of the holiday season, a time when Canadians show their generosity making 35% of their annual online donations in December alone. To fully benefit, you need a multi-faceted digital fundraising plan from GivingTuesday, happening November 28th, through the December 31st tax deadline. Download this FREE guide and learn effective ways to raise more this holiday.